Wednesday, November 08, 2006

One of the many cool stories on Ecorazzi

I just love the Ecorazzi website. It's one of my faves at the moment. This article is a good reason why....

Bling H20 Rewrites The Book On Foolish Celebrity Purchases

Give the world another 50 years, and I can understand a bottle of water costing $40-$50; but now? In what can only be described as a brilliant play on the wallets of the rich and famous, Kevin Boyd has created a bottle of water called Bling H20 (taken from a spring in Tennessee. IN TENNESSEE!) that costs about $36 in the U.S. and $46 in Australia.
From the article, “Mr Boyd, a writer and producer, said he arrived at the inspiration for Bling H2O working on film-studio lots. He said that, in Hollywood, bottled water was a fashion accessory and people chose a brand that reflected their personality. To capitalise on the market, he produced a glass bottle studded with Swarovski crystals, filled it with spring water and encouraged celebrities he knew to drink it.”


Careful celebrities….we’re watching you on this one. Already, it’s been reported that Paris Hilton bought as case of this stuff for $550. Mariah Carey and Shaquille O’Neal have also lapped it up.
What’s next? Pre-packaged ice-cubes made from spring water?